Little Green Media is a holding company of people, ideas and products.

The convergence of media, communications and the internet is disrupting traditional value chains.

Finding your place in the sun ...

The combination of recent world events and technical evolution is accelerating the pace of change. Companies with visionary leaders can create tremendous opportunities for their employees and customers. Fear of change and learning will be the greatest obstacle.

Distinguish yourself

As companies rush to seize their piece of the cloud services pie, many will choose to copy instead of create. Visionary leaders will find ways to differentiate, early.

In the first phase

Companies will create services and platforms that augment their existing offers. The participants in the cloud services supply chain that includes vendors, aggregators, and resellers may adopt substantially similar early strategies as they hurry to be in-market with something.

As the competition accelerates

Many companies will find their core products quickly commoditized and will be forced to be more creative. They will source more innovation externally in order to layer value on their existing services in an effort to retain customers and improve revenue. Customer segmentation will become more pronounced and more companies will focus on verticals.

The finish line

The end state will will greatly benefit businesses of all sizes. Companies will become intimately familiar with how employees and customers interact with technology. User experiences will get better. It will be easier to start and manage businesses with intuitive applications designed specifically for them - that are integrated, scalable, and on-demand. Best of breed will mean "best of breed for my company, integrated, and delivered on demand."